Looking back from Dell announced privatization has been a year of time, after the transition to the market, Dell submitted a good report card.
The first quarter of 2014, according to IDC Asia Pacific Quarterly tracking reports x86 server market, Dell x86 server shipments with 20.2 percent market share ranking Chinese market first. Dell x86 server market shipments has been ranked first in China of eight consecutive quarters, the annual shipments ranked first three consecutive years for Chinese market. Currently, Dell servers covering all areas of the Internet, government, education, telecommunications, finance, manufacturing, utilities and healthcare.
A series of enterprise-class products and solutions for the market, for example, Dell PowerEdge R920 server running SAP HANA certification. Dell Pro Support Enterprise suite of professional support services can be selected according to the importance of proper support for a particular system .Dell is to focus on the enterprise market.
Forthe enterprise market, Dell proposed a “help Chinesecustomers optimizeITtransformation of the way” slogan, hoping to integrateend to endIT solutionsto help companiesachieve change, connection, insight andprotectionand other keytargets.
What is the future of Dell’s strategy? Dell’s enterprise-class products can benefit and provide what help for corporate customers? What had been done with the breakthrough in the enterprise market business? Future business growth will be where? Reporters looking for answers in an interview with Dell executives and enterprise customers in.
Enterprise market strategy
In fact, Dell has been seeking change.
In recent years the traditional PC vendors in the global PC market growth rate slowed, Dell has been prepared for the transition years, to prepare for the enterprise market.
“Dellprivatizationhas beennearly a year’s time, Dell’sstrategic transformationand development directionisto provide customers withend to endsolutions to helpcustomers growandprosper.” Dell’sglobal vice presidentof DellChinaStarry which is responsible forthe North andEastcustomers said.
In the past five or six years, Dell has completed the acquisition in the field of storage, services, security, network, more than 30 companies, the expansion of its enterprise-class product lines and solutions, to create a complete end to end enterprise solutions .
“In fact, Dell’s acquisition of all of these are related to the development of our established strategy is entirely associated with the transition, that is, to provide end to end solutions, including four aspects: Firstly, the transfer of the cloud platform; Second: big data processing; third: Software; fourth: service, “Starry said.
From Dell’s acquisition of view, some have been acquired for the company after the integration, retains a separate product line. For example Equallogic, Quest software. Some acquisitions are some of the management tools company, after Dell’s acquisition will not see the individual product lines sold, Dell integrate these technologies in existing product lines. For example, the management server, in fact, has acquired a collection of some software and services. Like Quest, this includes management, backup management, security databases are fused together.
It is reported that, like Equallogic, Foce 10 such independent storage, networking product line, Dell future will gradually fade these brands, and then launch like Dell storage, Dell network name such unified product line.
“We see the acquisition may be some applications, such as service platform, the acquisition of these areas, are still continuing, all acquisitions have a common goal that is listening to our customers, providing customers with rich solution.” Li Hui told reporters.
In order to meet the strategic transformation, Dell’s sales methods adopted regionalization model. China area is divided into Eastern, Southern, Western and North.
“We regionalization later, in an area which is still a sales industry, there are still a team, such as responsible government department responsible for education, health care sector …… In fact, Dell is adhere to customer-centric, from sales to marketing and related solutions department are like this. Now this is also have adopted Dell’s global regionalization model. “Starry explained.