Apple iBooks Store Project Director Keith Moerer to attend a meeting of global e-book (Digital Book World Conference) held in New York on Thursday. He said that since Apple began to sale the iBooks application pre-installed with iOS 8 system, the number of new users of the service increased by almost 1 million per week.
In addition to pre-growth strategy helped Apple iBooks users to a large extent grown, the company launched the “family members to share plans” to play a role in boosting for new users. Apple “Family members share plan” is a new feature in iOS 8 that supports up to six other members to share iBooks and iTunes purchased content.
To divide the market, in addition to the United States, the UK, Germany and France are the most growth potential in the market. But now, Japan is the fastest iBooks growing region, and Latin America is the slowest growing. But the Spanish-based publication “is becoming a major component of Apple’s US operations,” Moore said that.
Canada also performed well, a group of French publications sales well in the country market.
“Independent publication is one of the fastest growing areas of iBooks.” Moerer said, ” We do not accept payment mode of cooperation.”